Research Centers
Research Centers
INPEAU – Instituto de Pesquisas e Estudos em Administração Universitária
The group’s objectives are to generate, disseminate and preserve scientific and technological knowledge developed in the area of University Administration, aiming at the construction of a modern higher education system.
Coordinator: Pedro Antônio de Melo.
NECAT – Núcleo de Estudos de Economia Catarinense
NECAT aims to promote teaching, research and extension on topics related to the socioeconomic development of Santa Catarina within the scope of UFSC. This objective will be materialized through a series of activities, highlighting: offering regular courses on the economy of Santa Catarina in the form of optional disciplines; organizing events, seminars and lectures on topics that articulate the socioeconomic development of Santa Catarina; conducting specific research by members of the group; writing texts, articles and books on the socioeconomic development of Santa Catarina; supervising monographs, dissertations and theses on topics related to the economy of Santa Catarina; and participating in government and business forums that discuss the reality and challenges of the development of Santa Catarina.
Coordinator: Lauro Francisco Mattei.
NEEGES: Núcleo de Estudos em Estratégia, Gestão e Sustentabilidade
This group develops research with different theoretical and methodological approaches, including themes related to the internal and external environment of organizations, within the following lines: a) processes, policies and strategy management in the organizational context; b) sustainability. The results of the group’s studies are evidenced by participation in reference scientific conferences and publication in journals evaluated by CAPES. The group brings together scientific initiation research, dissertations and theses.
Coordinator: Rosalia Aldraci Barbosa Lavarda
http://dgp.cnpq.br/dgp/espelhogrupo/8016758347912780
NEFIC – Núcleo de Economia e Finanças Comportamentais
This line of research analyzes individual and group behavior when faced with risky decision-making, using as instruments Kahneman and Tverski´s (1979) prospect theory and Barberis and Xiong´s (2012) realized utility theory, among other approaches. Recent interest has been the study of the transmission of heuristic and biases through social networks, a new field of study called “social finance”.
Coordinator: Newton Carneiro Affonso da Costa Junior.
http://dgp.cnpq.br/dgp/espelholinha/949744231397898357692
NICO – Núcleo de Inteligência Competitiva Organizacional em Marketing e Logística
NICO develops studies and activities in Organizational Competitive Intelligence in the area of marketing and logistics for public and private organizations, especially in relationship marketing and consumer behavior. The studies focus on Marketing Strategies and Market Logistics; Consumer Behavior; Brand Value and Relevance; and Marketing Information Systems as competitive advantages for organizations.
Coordinators: Rudimar Antunes da Rocha, Martin de La Martinière Petroll, Marco Antonio de Moraes Ocke and Rosalia Aldraci Barbosa Lavarda.
NUPERH – Núcleo de Pesquisas em Recursos Humanos
Observatório da Realidade Organizacional
The Observatory is an inter-institutional group of which UFSC is a member, and is currently also linked to the existing units at the Federal University of Pernambuco (where it was founded in 2000) and the Federal University of Alagoas. The group aims to work on discussions about organizations, public policies and development, specifically seeking to identify different organizational practices in the field of organizations and reflect on the different perspectives on development and its impacts in the Brazilian context. The Group maintains the following research themes: alternative organizational forms, cultural policies and management, and social innovation.
Coordinator: Helena Kuerten de Salles Uglione.
Observatório de Mobilidade Urbana da UFSC
The Urban Mobility Observatory is a multidisciplinary group devoted to the analysis and discussion of public policies for urban mobility. The group is open to discussion and participation by teachers, technicians and students interested in topics related to mobility. The Observatory emerged from the development of the Sustainable Urban Mobility Plan for Greater Florianópolis – PLAMUS, developed between 2014/2015 by the Government of the State of Santa Catarina, and whose results generated diagnoses and guidelines for the Metropolitan Region of Florianópolis.
Coordinator: Bernardo Meyer.
https://observatoriodamobilidadeurbana.ufsc.br/sobre/.
ORD – Núcleo de Pesquisa em Organizações, Racionalidade e Desenvolvimento
The ORD Center aims to generate, disseminate and exchange knowledge in the field of management and organizational sciences, from the perspective of collective action aimed at social transformation by strengthening democracy, social equity and socio-environmental development. Its research lines are: Environmental governance, management and collective action; Epistemology and sociology of management science; Rationality in organizations; Development, management and organizations; Organizations, complexity and social representations.
Coordinator: Mauricio Serva.
Strategizing: Social Practices & Processes
Based on the understanding that strategy is carried out at a micro level, but also carries all the meanings, models, tools, values, etc., which are shared at a macro level (Golsorkhi, Seidl, Rouleau, & Vaara, 2015), the phenomenon of strategy can be understood from: (i) different onto-epistemological approaches, (ii) different theories, conceptions, sociological and organizational concepts, and (iii) innovative methodological procedures and non-traditional approaches. Thus, our research interest is to investigate themes, conceptions and approaches related to: (i) the practices developed by different practitioners and professionals of strategy, for example, middle managers as articulators of strategic action; (ii) the role of routines in the articulation of strategizing processes and practices; (iii) the sociomaterial dimension and the participation of non-human elements in strategizing; (iv) the language elements involved (discourses, narratives, rhetoric, vocabularies); (v) initiatives and practices in the paradox between openness and closure of strategic practice (open strategizing); (vi) the processuality (strong view) and temporality of the phenomenon; (vii) the role of history and memory in strategy making; (viii) strategizing in hybrid, extreme, pluralistic institutional contexts and/or digital spaces; (ix) other theoretical approaches and interactions to illuminate strategy making. We are dedicated to thinking about research problems that can (re)discuss the dominant logics and assumptions of the strategy area from unique and idiosyncratic angles of the Brazilian reality. The S:SP&P Group has been presenting research results through dissertations, theses and articles published in national and international conferences and journals.
Coordinators: Rosalia Aldraci Barbosa Lavarda (UFSC) and Natália Rese (UFPR).
http://dgp.cnpq.br/dgp/espelhogrupo/220600.
